Signfocus Clients

CASE STUDIES:
CLINTONS CARD GROUP | THE ORIGINAL FACTORY SHOP | BRADFORD BULLS |
WHO WE WORK WITH

 

THE ORIGINAL FACTORY SHOP

TOFS

The Original Factory Shop was established in 1969 as part of Peter Blacks selling over-makes and seconds manufactured for M&S.

 

In December 2007, the Burnley based chain underwent a £68 million management buy out which has led to the chain of discount stores increasing its expansion rate for its stores by opening more than 20 outlets per year

 

As one of the fastest growing retail chain, in a very competitive market, it is crucial that the image of the store is reflected in the quality of the signage

 

Colin Leggat, marketing director of The Original Factory Shop explains “Our decision to use Signfocus was based on four key areas for us. Consistency in the quality standards of the signage, the ability to meet our break neck roll-out schedule and of course, cost without compromising quality. Service was important to us – we know that we can only roll-out such programmes if we have the suppliers to support us. We look for this high level, total commitment support in all our suppliers”

 

“With Signfocus” continues Colin “the service offered by them appealed greatly to us. We also felt that in the face-to-face meetings that these were people who we could do business with and work well with

 

As the signage for each site needs to be bespoke, it is imperative that the surveys are always accurate and that the design concept reflects the building and surrounding areas. A complete set of visuals showing how the new site will look is presented to the marketing director for approval prior to any work commencing

 

The production process required to create the Original Factory Shop identity involves folding dibond panels and applying 5mm acrylic letters on locators to the required size. The package for each site also includes up to 60 ft of window etching, internal directional signage along with external car park and wayfinding signs.

 

The expansion is ongoing and both The Original Factory Shop and Signfocus are delighted at the success achieved to date